Brand Relaunch

Historically, Thomson Reuters operated as a house of brands, where multiple offerings held their own distinct brands.  Today, we are one Thomson Reuters.   We are one business with one shared purpose, ambition, and brand promise. Our lead brand architecture strategy represents the company we are today.

Introducing brand into Digital might seem like a simple task given that we have a Design System. Unfortunately, that's not the case. As with millions of other companies like ours, we are an organization that acquires other companies with different tech stacks and branding.

Digital is especially challenging in that we support 23 work streams and over 9 different tech stacks. With our mergers and acquisitions this changes daily.

Add to the challenge that our tech stacks DO NOT WORK WITH OUR DESIGN SYSTEM, this the ultimate challenge.

Introducing Branding into Digital

Conduct Inventory

Step 1 is to identify the different usage of components across Digital pod and to identify edge cases that may not be included in the Saffron Component Library and determine if a variant needs to be contributed back to the Design System. Here is one example of the multiple variations of buttons.

Applying Design System + Brand

Applying to Templates

Let's make it accessible

What do our users think?

Stay tuned!